Thank you…

…for the most amazing 18 1/2 years of  community, connection, inspiration, creativity, mutual admiration, and hat making bliss.

Stay tuned for news of my next adventures…

3458- 18th  St  –  9 years

758 Valencia St.  –  over 3 years

418 Valencia St  –  6 years

notice all the 888?

Starting in October, find my hats at 888 Valencia St.

I will be closing my retail shop Alternative Design Studio – ADS hats by the end of August. I have great opportunities to sell my hats through other amazing retailers. So, I got stuff for sale: cash/wrap counter, display case, shelving units, vintage 1950’s adult trike, small fridge, microwave, misc stuff. Come on by 418 Valencia and check it out.

Lots of hats on sale!

The big Summer sale starts today. 30-50% off most summer hats.

Shop will be closed Sunday, July 22-Friday 27.


I’m hoarding Cashmere sweaters in preparation for the new season. My Cashmere hat and scarf production starts again at the end of May. I found the most beautiful browns, greens, and burgundy sweaters.  They will be transformed into the coziest hats and scarves!

These three wonderful customers reminded me just why I love my hat shop so much. Half the fun for me is making the hats, half is watching people try hats on…and the conversations we have. 18 years and I still love it.


Jrod Indigo

Jrod is a loyal customer, a talented musician, and a snappy dresser! I love his new video. He is wearing a fur felt customized “Funky Fedora”


Just arrived, gorgeous little Fascinators / Cocktail hats for weddings, Derby,  and special occasions.

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