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I will be selling my Cashmere hats and scarves at the SF Etsy indie holiday emporium!

Saturday November 28th and Sunday November 29th. 11-5, FREE to attend and parking available.
Pier 35 in San Francisco.
Shop local!

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View and purchase my collection on Etsy
Follow on Facebook

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Thank you…

…for the most amazing 18 1/2 years of  community, connection, inspiration, creativity, mutual admiration, and hat making bliss.

Stay tuned for news of my next adventures…

3458- 18th  St  –  9 years

758 Valencia St.  –  over 3 years

418 Valencia St  –  6 years

notice all the 888?

Starting in October, find my hats at 888 Valencia St.

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I will be closing my retail shop Alternative Design Studio – ADS hats by the end of August. I have great opportunities to sell my hats through other amazing retailers. So, I got stuff for sale: cash/wrap counter, display case, shelving units, vintage 1950’s adult trike, small fridge, microwave, misc stuff. Come on by 418 Valencia and check it out.

Lots of hats on sale!

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The big Summer sale starts today. 30-50% off most summer hats.

Shop will be closed Sunday, July 22-Friday 27.

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These three wonderful customers reminded me just why I love my hat shop so much. Half the fun for me is making the hats, half is watching people try hats on…and the conversations we have. 18 years and I still love it.


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Jrod is a loyal customer, a talented musician, and a snappy dresser! I love his new video. He is wearing a fur felt customized “Funky Fedora”


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